thinking about audience

Whom do you want to reach? People interested in community service and missions, people who are looking for a church.

What is your audience’s background-their education and life experiences? My audience would be people who have background in some sort of religion or looking for a religion in which they want to belong to. People, who are interested in community service, people who are interested in evangelism and missions.

What are their interests? Helping the community, providing for people who need help, the old, the poor, those who cannot do or take care of themselves or their family. People who have an interest in getting the word of Christ out there to the public who might not know the message.

Is there any demographic information that you should keep in mind? I expect it people from the Louisville area would be interested in the piece, maybe older people or poor people who would need help would be interested in the community service programs that we do. People from the community who would be interested in what people are doing to make the community a better place.

What political circumstances may affect their reading? My audience might have more of a conservative or middle of the road point of view. I do think though all people are interested in helping others, especially in their particular community. It being a religious organization would definitely throw some people off from reading it just because of their view on religion itself. People in the neighborhood who might be needier than others might read this hoping they could receive some help. Organizations and the city itself might be interested in how we help the community and be interested in needing some assistance we might be able to provide or helping us accomplish our goals.